Following a successful two year campaign and a huge army of supporters world wide, the Meat-Free Monday Cookbook was launched by Sir Paul McCartney yesterday, Tuesday 25th of October.
The campaign, fronted by the McCartney family and launched in 2009, aims to encourage people to go meat-free once a week in order to help slow climate change and reduce greenhouse gas emissions.
Sir Paul himself has contributed recipes to the new Cookbook, as have other celebrities such as model Twiggy, actor Kevin Spacey and chef Yotam Ottolenghi. In the book’s foreword, Sir Paul illustrates how people can “make a huge difference for the better and set a new pattern for the future of this beautiful planet that we all inhabit” by going Meat Free for just one day each week.
The Meat Free Monday Cookbook is priced £19.99 and royalties from the 240 page, 312 recipe book will go directly back into the Meat Free Monday campaign.
The Meat Free Monday Cookbook is priced £19.99 and royalties from the 240 page, 312 recipe book will go directly back into the Meat Free Monday campaign.
To be in with a chance of winning a free cookbook, plus other prizes, Visit the Meat Free Monday Website and enter the competition before 5pm on the 7th of November 2011.
Do you have the Meat Free Monday Cookbook yet? I would love to hear your thoughts on the recipes included!!
I saw this the other day, I don't have it yet but looking forward to hearing more aout it for sure.
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